Why Use an RSS Feed for your Website?

Part of the You Can Learn Web Success Techniques series.
By Ken Brown
Editor, You Can Learn Series
Updated:
December 5, 2004

Over a year and a half ago, I attended a Chicago .Net Users Group meeting in Downers Grove, Illinois. The discussion topic for the meeting was RSS feeds.

I must admit I was only listening partially, because I didn't think I needed or wanted an RSS feed. I definitely didn't know what they were and after the discussion I thought they were hard to implement. Quite frankly, I was wrong on all counts.

What is an RSS feed? I have read many different words for the acronym, but for now let's go with Really Simple Syndication. Those big words alone make you feel like this process isn't for the little guy. But, despite the word syndication, you can start today to add an RSS feed to your web site, no matter how big or small your site.

An RSS feed is nothing more than an XML file that contains information about your web site. You can change the information on a regular basis and people who subscribe to your RSS feed will be notified of the change and will go to your site to get more information.

RSS is pull technology instead of push technology. What does that mean? When you send a newsletter to someone you are pushing that newsletter into their email account. Even if they have subscribed to your newsletter they may not really want it. But you still push it to them every week or so. Pull technology, means that your subscriber goes and gets the information when they want it. The subscriber has to make an effort to ask for your new content.

At first you might think nobody will ever ask for new content from you. But it isn't that difficult. See there are RSS readers available for free. These readers use a timer and every time the timer goes off, the RSS reader will check to see which sites the user subscribes to. Then they go and get the information from those sites and present the information in an easy to read format.

Your RSS subscriber now has a synopsis of your new content. If they find the synopsis interesting, then the next step is to click on the link provided to take them to your website where they can read the entire article or get new information.

It is very similar to sitting down in a doctor's office and picking up a magazine. The first thing most people do is read the cover to see if there are any interesting articles. Then they find the page number of the article and go and read the article.

I already have a newsletter, why bother with an RSS feed?

You might say, "That is the same thing my newsletter does. I already have a newsletter, why bother with an RSS feed?" Because some people, a lot of people actually, don't want you to have their email address. I read an article in November 2004 that said the impact of newsletters is diminishing.

If you need information on how to create an RSS Feed then check out our article on the mechanics how to in another section of this website.

Just because you have an RSS feed doesn't mean you get rid of your newsletter. Just because you have a newsletter, you don't eliminate your RSS feed. They should work together to drive more traffic of interested users and potential clients.

Everytime you write a new article for your web site then write a short synopsis of the article and add it to your RSS feed. Make it a habit, write an article, add it to your RSS feed. People really want to know what your company and you are doing.

Okay, you have finished our sessions on Web Businesses. It is time to take a short test to see how much knowledge you have gained. Take the test now.

Don't have time for the test? Go straight to our certification page! You Can Learn Series Certification Page.

Secrets of SEO - This is the information that Search Engine Optimization specialists don't want me to print. This is so valuable you can make a career on just knowing this information and utilizing these search engine optimization techniques in your own pages and your customer pages. These are the secrets of search engine optimization -- SEO.

Home| About Us | NewsLetters |Contact Us |

Copyright © 2004-2014 You Can Learn Series

You Can Learn Series Home Page You Can Learn Series
You Can Learn Series Home Page Home      About the creators of YouCanLearnSeriesAbout Us      Contact YouCanLearnSeriesContact Us      Site map of YouCanLearnSeriesSite Map      Privacy Policy of You Can Learn SeriesPrivacy Policy       Terms of Use of You Can Learn Series web siteTerms of Use       YouCanLearnSeries RSS feed for web business tips     
C# and ASP.Net Programming TipsC# and ASP.Net      SQL Tutorial, tips and tricks for DBA'sSQL       Landscaping Tips for Home GardenersLandscaping       WeightLifting Tips for the Young and OldWeightLifting      Ken Speaks OutBlog      Good health TipsGoodHealth      Learn about Great Travel DestinationsTravel     Web Business TipsWeb Business     You Can Learn Series OnLine StoreStore


You Can Learn C# and ASP.Net SeriesC# and ASP.Net
You Can Learn SQL SeriesSQL
You Can Learn Landscaping and Gardening SeriesLandscape Tips
You Can Learn WeightLifting SeriesWeightLift Tips
Kenno's Blog Blog
You Can Learn Good Health SeriesGood Health Tips
You Can Learn Good Series NewslettersNewsletters
Learn about Great Travel DestinationsTravel

You Can Learn Good Series NewslettersWeb Business Tips
  The Number One Key to Internet Success, Fresh ContentContent Is King
  Nine Keys to Web Page design, hints, tips and rules.Web Page Design
  Nine Keys to Web Page design, hints, tips and rules.WebPage Design2
  Nine Keys to Web Page design, hints, tips and rules.WebPage Design3
  What is Page Rank and How can You Increase Your Score What is Page Rank
  What are the Implications of the Google Patent?Google Patent Implications
  Buying Text Link AdsBuying Text Link Ads
  Text Link Ads Price CalculatorLink Price Calculator
  Directories that pass page rank.Directories that Pass Page Rank
  Revenue Streams, Ways to Make Money on the InternetRevenue Streams
  Revenue Streams, Ways to Make Money on the InternetRevenue Streams 2
  SEO Terms
  Secrets of SEO
  How to make money from Affiliate Ad Programs and Google AdsenseAffiliateAd Programs
  How to maximize the Effectiveness of Google Adsense adsTarget Market
  Why you should use an RSS Feed for your websiteUse an RSS Feed
  Take the test for YCLS Web CertificationWeb Certified Test
  YCLS Web CertificationYCLS Web Certified

You Can Learn Series OnLine StoreMerchandise

Bill Welter - The Prepared Mind of a Leader




Americas Public Schools