Secrets of Search Engine Optimization -- SEO

Part of the You Can Learn Web Success Techniques series.
By Ken Brown
February 16, 2006

This is the information that Search Engine Optimization specialists don't want me to print. This is so valuable you can make a career on just knowing this information and utilizing these search engine optimization techniques in your own pages and your customer pages. These are the secrets of search engine optimization -- SEO.

In my August 2005 newsletter I wrote an article on how I was able to get some of my pages into the top 10 searches on Google™. The article shared some of my secrets to making it to the number one search page. If you need some background information before reading this article then read SEO Terms, where I educate you on the acronyms of SEO. This article expands on my original newsletter article, and will help you take your pages to the top. Why be on page three when with these secrets of SEO you can be on page number one.

When you are done reading this article on SEO, it will be clear to you the exact steps you should take to rank higher on searches in all the major search engines.

Are you getting the most from your SEO process? Every once in a while, I will check my web log files to see what search terms people are using to find my site. Most of my traffic comes from people that are searching a specific subject and sometimes a page of my site comes up near the top.

The Top Ten of Searches

Some of my pages actually end up in the top ten of searches. To me that is very exciting. Now there are simple techniques you can use to increase your chances of getting to the top in searches by potential customers.

There are a couple of old direct mail terms called recency and frequency. In direct mail those terms relate to sending out additional sales brochures to people based on the number of times they purchased through direct mail and how soon after a purchase they bought again.

In search engine optimization those terms appear again based on keywords. How often are you using a keyword on your page? In a number of paragraphs on the page how many times did you use the keyword? Are the words relevant to the topic of the page?

Keyword Combination of Secrets of Search Engine Optimization.

Let's say you have a keyword combination. Anytime a person does a search on that keyword combination you want your website to pop up in the number one position. Here are steps that will help.

  • Place the keyword combination in your keyword metatag.
  • Place the keyword combination in your description metatag.
  • Next place the keywords in your title.
  • Place that exact string "secrets of search engine optimization" in the first paragraph of your page and make that string BOLD
  • Use that keyword combination again in the next paragraph. At least once.
  • You can skip a paragraph, but use it again once in the next two paragraphs.
  • Place an image on your page. The keywords should be in the alt tag.
  • Put some text referring to the image beside, above or below the image using the keyword.
  • After the image add at least 2 more paragraphs. Use your perfect keywords once in each paragraph.
  • In the last paragraph italicize the keywords.
  • Sprinkle headlines throughout the article with relevant keywords
  • Make sure the keywords are relevant to the scope of the article.
We follow this formula because of how the search engines look at your page. Most SEO experts say that metatags aren't used by the search engines anymore. But it takes nothing to add your keyword to the metatags. There might be some old style search engines still using the metatags. Don't miss the opportunity.

Search Engines look at the First and Last Paragraphs

The big search engines look at the first and last paragraph, though I have had arguments with co-workers who say the search engines have no way to know where the last paragraph is in an article. Add it anyway. Why chance failure on an assumption?

What is the proper number of times you can use your keywords in your article? There is no hard and fast rule to follow. Though the search engines know exactly the proper number before you are considered spamming. Spamming the search engine is when you have the keyword combination in your article so many times that the search engine excludes you completely.

The number I follow is to have a ratio of 1 instance of the keyword combination to each instance of paragraphs in your article. That has served me okay.

Beyond all these issues is the relevancy of the keywords to the topic you are writing about. If your article covers search engine marketing, then use the keyword combination of search engine marketing. This article covers search engine optimization and SEO. This keyword combination is relevant to SEO and optimization.

Confused about the Secrets of Search Engine Optimization?

Confused how to use all this information? Use the old speakers formula. Tell your readers what you are going to tell them. Tell them. Then tell them what you told them. Three opportunities to express your keywords in all your articles.

I am big on using combinations of words when I do searches. Who knows what will come up when you do a search on one keyword like "SEO". That single acronym will return 11,600,000 matches to the keyword in Google. But if you let it become a keyword combination then the single word "SEO" becomes "secrets of search engine optimizaton techniques and SEO". That returns only 4,080 matches. Which will give you a better chance to get to the top? And these days who does searches on only one word? Maximize your potential for matches by creating relevant keyword combinations.

Click on photo to see larger photo of Maui taken by the author of secrets of search engine optimization or SEO.
Author of secrets of search engine optimization sees West Maui by helicopter.
Author of secrets of search engine optimization sees West Maui by helicopter.

This formula will help move you up in the search engine rankings. It will not guarantee you first place. There are too many factors involved to guarantee that scenario. The important points to remember. Recency, when did you last use the keywords? Frequency, how often are you using the keywords? And relevancy, how relevant are the words to the topic of the page?

Make your Keywords Relevant

Make your keywords relevant, secrets of search engine optimization or SEO, are relevant to this article. My keywords aren't about page rank or search engine marketing. They are about SEO and are indeed relevant to the topic of this article.

A word of warning, don't try this with every keyword. That is a certain path to failure and exclusion from the search engines. I hope this helps clear any questions you may have about the secrets of SEO.

Next Lesson: Affiliate Ad Programs

Becoming a Top 10 Blogger - Climbing to the Top 10 Percent in Your Field. Are you in the Top 10 percent in your industry? Is your company a top ten company or is it further down in the list? Are you one of the best in your line of work? When people you work with are looking for answers to their problems, do they search for you? If they find you, do you help them with their problem or do you send them off to find someone else?

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