There is So Much Noise I Can't Hear You

Part of the Kenno's Blog series.
By Ken Brown
Editor, You Can Learn Series
December 18, 2007
Have you been going to blogs and getting distracted by all the noise on the web site? Is the monetization of the Internet becoming overwhelming to you? Are there so many ads on the blog that you just leave? Are the load times for these blogs going up, up, up?

Is blogging supposed to be about money or should it be more focused on the community? Remember earlier times (okay that is only 6 months ago on the internet) when you went to blogs to get information and you weren't inundated with so much noise? What do you think, are all these advertisements good for blogging?

Why do bloggers put ads on their blogs?

Why do bloggers put ads on their blogs? If they are like me, they want to make a little money for the time they put into blogging. There is a pull for instant riches and internet fame. Advertisers promise quick money for showing their flashing, obnoxious advertisement on your blog. as a blogger, you say, okay I have the space just sitting there, what harm will it be for me to place the ad next to my article?

You have Google Adsense ads, banner ads, flashing gifs, feedreaders, surveys and text link ads. At what point do the ads you place on your website become Too Much? Are one or two banner ads beyond the point? Are you irritated by text link ads or is it just banner ads? I don't like the flashing gifs. I try not to allow those on my website, though I have had one or two over the years.

How many banner ads represent too many banner ads? Do you limit the number of banner ads based on the size of the ads? Is your limitation just the amount of white space on your pages? Are you concerned about load time?

The Load Time is Horrible

I have visited many blog sites in the last couple of days as I go around the internet dropping virtual business cards from Entrecard. I am amazed at how many blogs will have 10 to 15 banner ads on their web site. The load time is horrible. How do they expect anyone to come back when it takes so much time to get the page to show up. They don't even optimize the page so their article comes up for the reader to begin reading while the rest of the page loads.

I try to keep my page load time to a reasonable load speed. Alexa rates my site load time as Fast with an average load time of 1.6 seconds. Visitors to my articles are reading within 2 seconds. I think as long as you are loading within 3 seconds then visitors won't be running away. But, if your site takes 20 seconds to load as 20 banner ads of 15kb each try to load then you may be losing customers. If you are losing customers then how much are those banner ads really worth to you?

The survey system currently on my pages from Vizu, measures the space it needs. It prepares the space, tells the page to leave the space empty and let's the rest of the page load. Then the survey comes back after it has a chance to get information from the database. The page has loaded, the visitor can begin reading the article and now the survey has it's information and will load the image and survey details. Sweet. My customers are not inconvenienced and my load time stays fast.

You Never See the Ads

As you read blogs, do you even notice all the ads all over the website? Have you grown so used to seeing them that you never see the ads? I know many readers don't even look at any of the ads. They stay focused on the article and when they are done they leave.

I think it is ok to have the ads. I think you should limit the number of flashing ads (to maybe zero as a good number.) You should also be conscious of the load time your images are having on your website. I think most sites are assuming broadband speeds for their readers. My wife was at her mother's house this holiday season ordering Christmas presents online. My wife, who is used to high speed cable speeds was ready to scream as her Mom's dial up service limped through the internet.

Put Community Back into Blogging

But, now I want to hear from you. How many banner ads become too many? Do you think my website is noisy? Is it too noisy? Do you think the amount of money you earn from your website makes it okay to have the banner ads on your pages? Feel free to comment on this article and put the community back into blogging.

Success is Achieved by doing the fundamentals - Are you happy with the results. Did we get the number of visitors we wished for? Did our visitors click on revenue producing links and ads? Were our page views up for the year or down? Did users visit more than one page? Did they make it to the order form and then abandon or did they continue and purchase our products?

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