Are You Using the Channel Settings on Your Adsense Reports to Make MORE Money?

Part of the Kenno's Blog series.
By Ken Brown
Editor, You Can Learn Series
November 24, 2007

Do you analyze your Adsense reports to make your business, website or blog more profitable? Where do your customers land? Which channel is the most profitable? Should you concentrate more attention on one channel over another channel? This article will lead you to create channels if you haven't already and then to analyze the Adsense reports more thoroughly to make sure you are getting the most revenue you can.

If you have wandered around my website at any length you have seen all the different subjects I write about. I have written articles on C# programming, landscaping and gardening, weightlifting, good health and even building a web business. So, when I look at my Adsense reports I want to know what section of my website is bringing in the most visitors. But, I also want to know which articles produce the most revenue for me.

Adsense makes it real easy to track revenue from the different sections of your website. All you need to do is create a channel for each section. How do you create a channel? When you are in Adsense you click on manage channels link. From there you can choose custom channels or choose URL channels. I have chosen URL channels because it makes sense for my business. Then just click on the Add new URL channels link and pick a URL from your website.

For my website this is easy because I have not concentrated on one niche market. I just place a channel on each one of my different sections. When I analyze my Adsense revenue I take a look at each channel revenue figures.

When analyzing your numbers from Google you need to concentrate on a couple of factors. One is Page Impressions. How many pages have been viewed by visitors to your website? The next column is the clicks. This is really important because if your visitors don't click something then you don't make any money. Page CTR represents the click through rate. If you get 1,000 visitors and 10 of those visitors click on an Adsense ad, then you have a click through rate of 1%. That would be 10 divided by 1000. Then comes Page eCPM.

Google defines Page eCPM as:

" From a publisher's perspective, the effective cost-per-thousand impressions (eCPM) is a useful way to compare revenue across different channels and advertising programs. It is calculated by dividing total earnings by the number of impressions in thousands. For example, if a publisher earned $180 from 45,000 impressions, the eCPM would equal $180/45, or $4.00. However, please keep in mind that eCPM is a reporting feature that does not represent the actual amount paid to a publisher. "

Then finally comes the Earnings column. This is the payoff to you from the advertising occurring on your webpages.

Then you need to do a simple report that highlights only the channels. Why would you want to highlight only the channels? You want to determine which channel is producing the most revenue for you. In my example, I analyze each of the different areas of interest. Now here I can see which channel is pulling in traffic and revenue.

Click on Channel Report to see larger photo.
Analyzing Channel Data from Google Adsense.
Channel data from Google Adsense program.


But, I want you to look at a little bigger picture. Let's look at the GoodHealth row. I only received one click. And my traffic for this channel was only 45 page impressions. That is horrible. And yet, that one click earned me $1.08. This must be a very competitive subject, being healthy. Companies are willing to pay more for an ad in this environment than they are in Programming C#.

Going forward, I need to rethink the amount of articles I write for this subject. Do you think I should write more articles about being healthy? Should I try to get more traffic? What can I write about? Maybe healthy recipes. Maybe talk about foods that are good for you. I can offer easy exercises to do at work or in the car when you are in traffic.

I highly recommend you look at channels when you create your Adsense account. You can change them when you need to or when your current way of thinking about your business isn't working. When you analyze your numbers and especially your different channels you can make more profitable decisions and earn more revenue.

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