Taking Down the Christmas Tree and Thoughts on a Writers Network

Part of the Kenno's Blog series.
By Ken Brown
Editor, You Can Learn Series
Updated:
January 4, 2014


It is January 4th, 2014, and Mary and I took down the Christmas tree and all the associated paraphernalia. We left the outside large wreath with the flood light up because it has been snowing all day and it is dangerous to try to take that down when the driveway is snowy or icy.

It felt good to clean up the house and have it back to normal. There are still a couple of pieces of furniture that need to be moved back and brought back up from the basement. Maybe tomorrow.

We have seen snow all day with expectations of 2 to 4 inches today and another 1 to 3 inches on Sunday. Plus, on Sunday the temperature begins a deep dive to maybe a high of -11 degrees. That is Fahrenheit folks not Celcius.

My two weeks of vacation is almost complete and it has gone so fast. We were just so busy with family and cleaning the house for the Christmas party. I really just rested yesterday. Now, it is back to work.

I didn't do any writing on my short story. I did play a lot with the advertising for You Can Learn Series. I am trying to find out if the Amazon and Share A Sale advertising models will work for the You Can Learn Series web site. I tried them a few years back and didn't have much luck. They have bigger names and better banner ads now, so I am hopeful. Once my spring gardening traffic kicks in where I get 1,000 visitors a day then good things might happen. I just need to be patient.

The Share a Sale links are getting clicks. I just need them to convert into sales. I like a couple of the big names that they have like Adidas and Fanatics. People will trust the brands and could choose to purchase the products. There is also iBlog Magazine which I am hoping my blog friends will be interested in pursuing. The gardening and landscape visitors should like the Fast Growing Trees Nursery links and maybe I will make a sale or two through them this summer.

I am thinking through some strategies and hope to land on a winning combination in the coming weeks. I am fascinated by the writer's network, but everytime I put numbers to the plans there just isn't any money to pay the writers for their articles. For example, let's say I sell advertising of some kind on the web site for $25,000 a year. Imagine there are 200 writer's who have managed to get through the editor and have their articles published. Well, if we split the advertising pot with those 200 writer's the most they will make would be $125 for the year. If they each wrote an article a month they would earn on average $10 an article. Is that enough to make a writer happy to keep putting out articles?

Plus, another issue I am having trouble resolving is the length of time the author should be paid for a specific article. Do I pay them up front say, $10 for the article, and then the article sits forever on the web site? Or do I pay them only when people see the page? Or do I have to pay them each month or decreasing over 3 months? I don't have a clue.

The cool thing would be to have 1000 articles added to the web site each year. That would have to bring in some traffic. I could see creating an account with Constant Contact and letting the subscribers know about the latest and greatest articles. That might draw some repeat traffic.

But, how do I guarantee $25,000 in ad revenue. Plus, it should be millions to really reward the writers appropriately. Can a web site bring in millions of dollars in ad revenue? Would I need to hire a team that does nothing but bring in ad revenue?

That's my thoughts for today. I should go shovel snow tonight as the frigid weather comes in tomorrow.


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