Drop Your Bounce Rate Quick and Easy

Part of the Kenno's Blog series.
By Ken Brown
Editor, You Can Learn Series
Updated:
July 25, 2008

Entrecard speed droppers raise your bounce rate and COST YOU MONEY

Entrecard speed droppers raise your bounce rate and COST YOU MONEY. This cutting edge technique promises to reduce your bounce rate before the weekend. Here are proven tactics to increase visits to other pages within your own blog.

One of the bad things about Entrecard is the skyrocketing increase in bounce rates that it causes. This shouldn't surprise you since there are 12,000 Entrecard members each trying to visit 300 pages everyday. What can you do to decrease bounce rates or at the very least get your blog visitors to go to more than one page?

Strong Compelling Articles

Write strong compelling articles to encourage visitors to read more of your content. Find a composition or two that you think are exceptional. Articles that consistently get more visitors per day than your other blog pieces. Highlight these articles in ways that force your readers to read them.

There are numerous ways to play up your best compositions. I use a 468 X 60 banner ad at the top or the bottom of the page. I put my brand on the ad so my customers know it is an article I have written. Then I insert a catchy or interesting headline in the banner ad.



This encourages new visitors to your site to read some of your best work. They will read the headline and say, that sounds interesting. Then they click the banner ad and are taken to the article. Brand the banner so your readers know it's your article.

Feature Your Primo Articles

Find articles that your visitors have DUGG or Stumbled in the past. These are wonderful candidates to feature because if you can find a new reader for that article they will consume the essay. Then they will be hungry for more of your great work. Plus, you can potentially get another surge in traffic from a new reader. You have to fight the Entrecard freeloaders and spongers from just clicking and leaving. Use the tools at your disposal to keep them on your site like super glue on fine china.

Your page views will not double. But, maybe 10% to 20% of your visitors will find the articles interesting and will click to find out more. You should receive a little higher comment ratio. Your bounce rate will go down.



Don't put every article you write as a "popular" article. Pick a handful from 3 to 10. I use a rotating feature so the user is seeing only one "popular" article at a time. You can just as easily list the articles on the side bar or at the bottom of each page.

Not everyone uses this technique in the same way. There are ways to emphasize articles in other ways. Have a list of your top ten articles on side bars or at the bottom of each page. Put the article list above your comments. Place an icon next to interesting recently written articles. For a list of 5 articles place an icon on two of them. Your readers will think those are special.

Summarize Ten Articles or Add an Image

On your home page summarize each of the last ten articles. Make the summary interesting with a catchy title. Then as visitors open your home page they will travel down the page and find one of your recent articles. They click and your bounce rates go down. The mighty Turnip Of Power is very successful at this technique.

Using the same summary of articles, insert an interesting eye-catching image next to some of the articles. That will draw the reader's focus to that article as they quickly scan your page. Once they stop scanning they will read the summary and then they are hooked and click the link to read more. Like a fisherman in a creek, you won't catch them all, but you will catch enough to feed the family. I recently used this with an article I wrote about the Seth Godin Action Figure. People would see the action figure store packaging and they would be drawn into the article to read more.

Find a Blend that Works

Try lots of different techniques to find the blend that works for you. Don't be afraid to go into your archives to find those winners that people are searching for on the internet. Write strong link bait titles and sub heads for ads to make visitors want to absorb your great writing.


A Secret To Blogging Success You Don't Want to Hear - How Long is It Going to Take You to Strike It Rich in Blogging? That is a good question right? All these successful bloggers you are trying to imitate did not become full time successes overnight. It took some time.

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