Why Do I drop Entrecards and What is my Strategy?

Part of the Kenno's Blog series.
By Ken Brown
Editor, You Can Learn Series
Updated:
February 16, 2008
2201 Stumble Why Do I Drop Entrecards and What Is My Strategy ArticleStumble It!


Do You Treat Your Entrecard Dropping as A Business? Why do you drop Entrecards? Do you have a specific strategy that you regularly follow? Do you chain drop? Do you reciprocate drops? Do you drop 300 cards a day? Do you just drop within your category or do you target specific categories? Do you ever read the blogs you drop on? Is it possible to get an Alexa Boost by dropping cards? Are you dropping cards for the money potential of the Entrecard credits?

Treating Entrecard Dropping as a Business Event

I treat my Entrecard dropping as a business. How much time does it take to drop 100 cards? What else could I be doing with that time? How much money is it costing me? Do you know what it costs to drop an Entrecard? Do you know how much your time is worth?

Most people I think will tell you they are involved in Entrecard for the Advertising benefits it provides for their blog. They are interested in driving traffic. If you are a new blog you might not be able to afford $100 a month in advertising. Entrecard is perfect for you. Just by dropping cards you can make some Entrecard credits which then allows you to advertise. You get more traffic and earn more credits and off you go into blogging success.

But, if you are making money on your blog could you get the same amount of money without using as much of your personal time? If you drop Entrecards an hour a day, could that time be used to write more? Should you be calling on a client instead of in front of the computer? When was the last time you wrote an article for your blog?

These are questions you should regularly ask yourself. If you are just going to sit in front of the TV anyway, then drop until it's bedtime. But, if you are taking time out of when you could be making money then you may want to rethink your Entrecard strategy.

Reciprocal Dropping

Some people seem to be offended if you don't reciprocate their drops. I have many different strategies. I like to reciprocate drops. I don't think it is required and I know I miss dropping on some people because I can't do this all the time. I think the new rssfeed along side the row of recently dropped lists (top right hand corner) will allow more people to reciprocate.

I don't think you should ban people that don't reciprocate. We all have different strategies. Would you like it if someone were to ban you because you didn't comment on their article? Or if you didn't Stumble their article? No, that is silly. The Entrecard community is a large town of people with many different interests and goals. You can't expect everyone to follow your strategy.

Should You Chain Drop?

What is chain dropping? Entrecard chain dropping is when you drop your Entrecard on site A. Then you click on the Entrecard image (advertising image) and go to site B. Then you drop your card on site B. Then you repeat the process by clicking the Entecard advertising image and going to site C.

Now, if you follow this process you will eventually run into a site you have already dropped and the chain ends.

Do you chain drop? Is there an advantage to this behavior? Well, it depends on who you talk to. Personally I chain drop. The advantage I see by chain dropping is I reach sites that I may never reach any other way. I am not interested in dropping my card on the exact same 100, 200 or 300 blogs everyday. What is the advantage of doing that? Would you advertise on a blog that never gets new traffic? Of course not.

Imagine you advertise on a blog that gets 300 visitors a day. In the first week all 300 visitors took the time to stop by your blog. Would you stop advertising on that blog? I would. You have to remember why you drop cards. Is it for the money? If that is your motivation then you want to drop as fast as possible and you don't care about the traffic to your blog. But, if you are dropping for the advertising and driving new business to your web site then you need to constantly find new markets.

Chain dropping in my opinion allows you to find those untapped markets. I think why some people don't like chain droppers is because of the Entrecard credit boost those advertisers are receiving. But, I want those visitors. I love chain droppers. I want you to stop on my web site. I want you to read this article. I want you to Stumble the article. I want you to click on my ads that interest you. I want more traffic which is why I am involved in Entrecard.

Entrecard Recently Added List

I am also interested in the recently added list, because they probably have never visited my web site. That's right. You see I don't know who is going to like my blog. I don't know if you are going to be the source of my next Stumble. I don't know if you will be the person that links to this article.

When I am dropping Entrecards I am looking for new traffic. I would love everybody to come to my site and subscribe to my rss feeds and keep coming back day after day. But, the truth is I know only a handful of every 100 visitors will become a member of my little blog community. And that's okay. So, I just want to expose as many new people to my small world as possible. Some will stay and most will go.

The Entrecard recently added list I know will be mostly newbies. The chances are high they have never visited my site. This is their first look into my thoughts and concerns. If you are a newbie to You Can Learn Series web site then WELCOME! Thanks for stopping by!

Category Dropping

I like to stay within my category some days, which is Home and Garden, though I spend most of my time blogging about Internet Marketing and make money online topics. I really don't know which category I should place my widget into. When I first signed up with Entrecard I was not blogging about on line marketing. For some reason I have gravitated to this category. Maybe it is my minor in marketing or maybe it is because I watched too many Fred Flintstones cartoon shows as a child.

But, I do make it a habit to drop my Entrecard on the Home and Garden section. I have a terrific Landscaping and gardening section to my web site and I know that many of the Home and Garden enthusiasts will love my site if they visit. Plus, I think they could gain real value from advertising on my pages. So, pretty regularly I drop my cards on their pages to let them know I am still around.

Dropping within your category insures you become a mover and shaker in that category. Invariably the bloggers in a market will talk about other bloggers in that same market. You want to either be one of the people talking or be talked about. What is that old saying, "I don't care what they say, just as long as they are talking about me?" That probably isn't the exact quote but you get the idea.

There is tremendous value in seeing what the bloggers in your market category are doing and talking about. As a member of that community you may gain from their ideas or even better; express your ideas influentially to that group.

Dropping Entrecards for the Alexa Boost

I like the Alexa boost of the Online Marketing and make money categories, so I try to score there regularly. Let's face it. Alexa can be scammed. In my opinion the whole Alexa process is flawed. If every single person on the planet was required to run the Alexa tool bar then it would work.

It turns out that isn't true. Just a handful of the 6 billion people on the planet actually surf the web with the Alexa Toolbar. Now, we can identify those people pretty easily. Tech people might run it. But, we know that advertisers are highly likely to run it. So what Entrecard categories might contain people that are running Alexa? It could be the Marketing, Make Money Online, Internet Marketing, Blogging Resources, Web Development, and Business categories.

I admit that this is just a theory with me. I just know that I see ebs and flows in my Alexa score and I attribute it to this theory. It could easily be an effect from the advertising I have been running on Project Wonderful.

Do You Drop 300 Entrecards a Day

I have a "must drop 300 cards today list," which I will bring out on occasion. But, not often. I don't see much value in just dropping cards for the sake of dropping cards. When I first started with Entrecard I really wanted to be one of the first three in my category. Now, I know that isn't really that important.

I know that Yimto consistently drops three hundred everyday. It only costs 452 Entrecard credits to advertise on his site. Ouch! His Entrecard drop rank is: Takes Dropping Very Very Seriously. But, I like Tim, because he always includes me as one of his 300 drops. I appreciate it.

I do try to drop 100 cards everyday. I miss on some days from achieving that goal. But, if your goal is to drive traffic to your web site then dropping 300 cards everyday is important. Because when you drop cards you don't know who will visit your site. Since there are so many strategies then you want to encourage as many people as possible to visit your blog. If you have the time and energy and you haven't developed carpal tunnel syndrome yet, then drop away.

Reading the Blogs

There is no requirement that you have to read the blogs where you drop your Entrecard. You might be criticized by some people if you are a Drive by Dropper. But, everybody has different reasons for doing Entrecard. If you want to be a Drive by Dropper, then God Bless you. Keep doing what works for you.

I love to read the blogs. I learn about what is going on. I can analyze writing styles. I can stay atop the new trends in the blogging field. Sometimes I will start a card dropping segment at night and find out after half an hour I have only dropped 10 cards. What have I been doing? I have been reading the blogs. Commenting on the blog articles. Stirring up trouble and I have been Stumbling the articles.

In essence, I have been involved in the community. That is what reading the blogs are all about. Becoming part of the larger blog community. I don't read every article placed in front of me. Let's face it there is a lot of crap on the internet. Not your blog, I love your blog, it's the other ones I don't read. :)

But, you have to love how some writers are able to hook you into the article. Their prose is so charming that you can't stop until the very end. When it is over you are aching for the article to be longer. You want more. Those I read. Those I am most likely to subscribe to.

If you think you don't have enough readers then work on your writing skills. Make your articles longer. I know there are bloggers that run away if they don't see an image or video every 2 paragraphs. But, community members will stick around. They will comment and Stumble and will enjoy the dance of the language. They enjoy having their brains stimulated.

Summary

Do I have a strategy? I guess you can say I don't have a strategy. It is a complicated strategy at best. But, it is helping me to double my traffic. I am boosting my Alexa rankings which will help me grow my advertising. I am seeing many cool articles and meeting a great many people that may become my friends in the years to come. Thank you for wading through this article. It was supposed to be a quick 10 paragraphs and done. It was supposed to be let's get it on the blog quick. It never happens that way. :)

2201 Stumble Why Do I Drop Entrecards and What Is My Strategy ArticleStumble It!
I Ran Out Of Blog Ideas What Should I Write About - Blog Article Idea Starters - Do you ever reach that point where you don't know what to blog about next? As long as it isn't fatal, meaning you are so sick of blogging you never want to see your blog ever again, then these tips may prove useful for you.

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Ken
Ken
By Kenno 2/10/2008

Please take a moment and comment on this article. Feedback is always appreciated. Did you know that top commentators each month get links back to their site? What is your dropping strategy? Is it working for you? How did you get here today, what strategy were you employing when you stopped here?


By Jasmine Shanea 2/16/2008

very detailed explanation of what entrecard is and great tips for starting users. :)


By Kenno 2/16/2008

@Jasmine - It was supposed to be a short post based on a comment I made in a forum. I was shocked when I found out how long it was. Sometimes I get carried away. Thanks for stopping, I hope to see you often! BTW, I like your table tray from IKEA. Very cool.


By Nikolai 2/16/2008

Great list. Thanks for taking time and explaining all the aspects of dropping cards. I am a consistent dropper myself :) as I drop 300 cards per day and every day.

Nikolai


By Kenno 2/16/2008

@Nikolai - You are one of my heroes if you are dropping 300 cards a day. Do you use a consistent formula or do you switch it up at times. Which one of these strategies do you use? Thanks for stopping by and commenting. As we say in Chicago, "Drop early and drop often!"


By Kenno 2/16/2008

everyone, if you read these comments, click on nikolai's link above. he has created a for you to help with your card dropping. thanks nikolai!


By shearyadi 2/17/2008

I did chain dropping, and its surely time savings instead of clicking on the campaign :)


By Kenno 2/17/2008

@Shearyadi - Thanks for letting us know your strategy. That is true, chain dropping will save you time, which is why so many people do it. Personally, I like the ability to be led to blogs which I would never see if I hadn't chain dropped. It is very similar to Stumbling in that regard.


By Bec 2/18/2008

Excellent article!

I agree with a lot of what you wrote!

Keep up the good work!

-Bec


By Kenno 2/18/2008

@Bec - Hi, so what don't you agree with? :) What is your strategy? I am always wondering what others think about my opinions and strategies. Thank you for stopping and commenting.


By Angie Hurst 2/18/2008

My strategy is basically identical to yours. I also try to do around 100 a day. It may not get me in the top 3 of my category... but I've made top 4! And I too try to reciprocate all drops and then I hit my pending ads list and then my 'on your widget' list. From there, I go to a few sites that I know will always reciprocate my drops (i.e. Saphrym, ahkong.net). And then I visit the sites in my catagory. If I still need a few drops I do some chain dropping.

I've subscribed to a bunch of new sites since starting Entrecard, some in fields that I would have never found without the service. And both my visits, and subscriber rate has increased. So all-in-all I've been very happy with it. Will I be doing it a year from now? Who knows. But for now it's worth my time!


By Kenno 2/18/2008

@Angie - I totally agree with you about the advantages that Entrecard has delivered to my web site. The traffic is excellent, plus if you are reading while you drop you can learn many things that will help you in your blog or even in your life. Thanks for stopping by Angie.


By Matt Ellsworth 2/18/2008

I try to drop 300 per day. I make it most days except for weekends - then I don't alwasy. Like you i vary my strategy so I don't get bored with the same 300 blogs. I stop and read the ones that have something that interest me - but otherwise i just go on to the next one.


By Kenno 2/19/2008

@Matt - Thanks for being a regular here! I applaud you for dropping 300 a day. I don't care what methodology you use, it takes time to drop that many. What do you do with all the Entrecard Credits you earn? Do you advertise with them or cash them in for real money?


By Mark Carter 2/19/2008

This article answered a lot of the questions that I have been wanting to ask about Entrecard dropping. I try and drop at least 50 a day.


By Kenno 2/20/2008

@Mark - If you have questions feel free to ask them here or in the Entrecard forum. There are a lot of great people visiting the forums and you can learn a lot and they will help you with any problem you might have.

I think 50 a day is a good start. When dropping your Entrecards you always run into issues with your network, your computer capability and the time you have to devote to dropping cards. I appreciate you stopping here and dropping your card. Come back often!


By madWAHM 2/21/2008

Great read! I really work on reciprocal dropping while visiting the sites of the adverts on the sites I drop. I've found so many new and useful sites that I wouldn't of otherwise found.

In fact, I've got a whole new bookmarks folder of a bunch of the new sites I've found that I READ regularly.

One thing I've decided to do is to start leaving feedback and comments on the blog sites that I like to read. I think this is a great way to connect with like-minds.


By Kenno 2/22/2008

@MadWAHM - Well, I am certainly glad you stopped and commented here! Entrecard has definitely opened my eyes to a lot of thoughts, images, ideas and opportunities. I am commenting more than ever and dropping Entrecards a lot. I almost don't have time to blog. Ouch. Thanks for stopping. I hope you come back often!


By MakaPalm 3/7/2008

Got so intrigued with your article that I just had to finish it. Good analysis of Entrecard and its members. You were able to discuss various aspects and present opposing ideas regarding this addicting service. :)


By Kenno 3/7/2008

@MakaPalm - Thank you for the comment. I think you are right on with the "addicting service." I find myself more and more just dropping cards and not writing my blog. I feel like someone at the bar that say's, "this is my last drink and then I am going home," only to find myself in the same position an hour later. :)


By Shari 3/8/2008

I was a drive by dropper but now I'm a dedicated reader, commenter dropper and I find I enjoy the visits. I also get more return traffic and real readers - not just droppers!


By Kenno 3/8/2008

@Shari - I am glad you stopped by and commented here. I checked out your site and I think I split a gut laughing so hard. Becoming a community member is more enjoyable than just a robot dropping cards.


By guardian angel 3/12/2008

This is the most well-explained Entrecard dropping post I ever read. You are right, having one's e-card in a big site is truly an effective way of free advertising. This is a simple business transaction without real money involved.

I am glad I am not one of those who drop and drop, until they drop. I always try to read quality articles such as this. That is why maybe I cannot have a 300 drops a day.

Thanks for this one.


By Kenno 3/12/2008

@Guardian Angel - Thank you for the kind comments. I have trouble getting more than 200 in any given day. You do what you can given the time you have for this activity. There is another great article on drop strategy by a drop specialist. You can find the article on the Entrecard Blog. It is written by Fantasy Baseball.

Thanks, again, I hope you come back often.


By Julie 3/12/2008

I found your blog through chain dropping, and I'm glad I did as I also found some great reading. I started out just category dropping but switched to chain dropping about a week ago. I kind of make a game out of it to see where I end up. My stats have improved a great deal and I found some great blogs outside my niche.


By Kenno 3/13/2008

@Julie - I am a big believer in getting new traffic from Entrecard. From what I read across the blogosphere it really doesn't matter your strategy. If you are dropping cards regularly you will be rewarded with more traffic. To me I am still finding new ways and strategies. They all work in some fashion, but more importantly I am meeting new people and learning ways for personal growth and how to make my business more prosperous.

Thank you Julie for stopping by! I hope to see you chain drop your way back here soon! :)


By Felex Tan 4/30/2008

Dropping is just a part of my activity in Entrecard,the most important is how i build up strong relationship with droppers who drop at my blog and the advertisers,without them i don't have traffics from them .We should appreciate everyone who has contributed to your blog.


By Kenno 4/30/2008

@Felex - Thank you so much for stopping by and commenting. It is always refreshing to see a new face and hear new voices. I hope Entrecard is meeting your needs and I wish you the best in Internet Business this year!


By Squeaky 5/10/2008

I have to agree that dropping Entrecards should be be business like. I update my drop list weekly and categorize my drop list as well. I don't like to waste time dropping on people who don't drop back, so I have to treat dropping very seriously.

So far, I have seen some pretty good results with web traffic and actually getting commentators. For a while there, I was thinking I didn't have anything to say that people were interested in.


By Kenno 5/10/2008

@Squeaky - Yes, sometimes we don't get the results we want as fast as we want. But, if you keep plugging away you find that your reader base gets larger and larger. Then suddenly you have readers that begin to comment on a regular basis.

I think mostly people expect results to happen overnight and that isn't how it works. It takes time and consistent effort. So keep at it and have fun doing it.


By Avatar 7/19/2008

Well, you blog post certainly added another dimension to the perspective on EntreCard dropping.

For me personally, it really is too time consuming. I've cut down from dropping 100 cards a day to about 10 but try to drop by and actually read the blogs I find interesting. :)

Cheers.


By Kenno 7/19/2008

@Avatar - If you don't realize this already there are many different ways to "drop Entrecards." You just have to find a method that works for you. At one time I was dropping 300 a day. It took too much time. Now, I drop anywhere from 1 to 100 and I am happy with that effort. I am also trying to find blogs I haven't ever dropped on so that I can get more exposure to my own web site. It is all about the traffic. Thanks for reading, I hope you come back!


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