Goal One Million Page Views - Actual January Results

Part of the Kenno's Blog series.
By Ken Brown
Editor, You Can Learn Series
Updated:
February 3, 2008
Stumble It!


That's right folks. My goal for 2008 is to drive enough traffic to the site to receive one million page views. This article is a look back at January and a pat on the back or a kick in the butt.

So, how did I do? To get one million page views you have to receive 83,333 page views each month. Last year I showed 470,000 page impressions as measured by Google Adsense. This year I am measuring the traffic by Google Analytics. I think going forward that will be a more accurate measurement. Plus, it allows me to not count certain ip addresses. So, if I am posting an article and making sure all the links work, then it isn't counting those as page views. There is no point in cheating on this goal.

40,200 Page Views in January

So, let's get to the numbers and see what they all mean and how I can improve. Google is showing 22,738 visitors and 40,200 page views. Well, that is less than half I need to reach my goal for this month. I would say that might be a problem. But, I also know that as you begin to build a base those numbers will begin to increase exponentially. For January I am not worried.
These are my January 2008 page views and visitors as measured by Google.

The visitors that come have spiked a couple of days over 1,000 visitors. I attribute those spikes to Stumble traffic. It goes to prove that if you can get an interesting article or photo onto Stumble, it can drive some serious traffic your way.
These are my January 2008 visitors chart as measured by Google.

Doubled My Referral Traffic and Direct Traffic

The second area of interest is where is the traffic coming from? If you remember from December I was receiving 76% of my traffic from search engines, 17% from referring sites and the rest from Direct traffic. Check out my article on my December traffic titled, A Tale of Two Blogs. That article had a subtitle How You Can Rock the House with Your Traffic. For January my goal was to get more referral traffic. And I did. My search engine traffic increased compared to December by 3,000 visitors. But, my referral visits more than doubled. I went from 2,549 referrals in December to 6,242 referrals in January. Yahoo!
These are my January 2008 traffic sources as measured by Google.

I am definitely heading in the right direction. One area I need to improve upon is direct traffic. I should be sending out emails at least once a month, probably once a week. That would help drive more direct traffic. But, still even though I was laxed in that area, I still have doubled the amount of direct traffic compared to December, from 914 to 1,796. Direct traffic represents 8% of my visitors. For February, I am going to try to increase that to 10% by being more proactive in sending out newsletters.

If you look at the chart below you can see that my page views were consistently above 1,000 page views per day, with many spikes above 1,500 pages. I want to see a spike above 3,000 in February. So, take a moment today and each of you that read this article go read another 5 of my older articles. Who knows, you might learn something that will be of profit to you.
These are my January 2008 page views chart as measured by Google.

My traffic slows down during the weekend. I can only assume that people are coming to my site when they should be working. I think I can up these numbers by sending out emails over the weekend. Then if people are at home or check up on work issues maybe I can encourage them to stop by on the weekend when they normally wouldn't.

These are my January 2008 visitors chart as measured by Google.
One of the numbers that I did find interesting was the caption, 115 URLs were viewed a total of 40,200 times. I have over 500 pages on my web site now. That means just over 20% of the pages are viewed on any given month. I guess I need to write better articles so there will be traffic all year long. That number isn't really so bad. I know that most of my blog traffic is just reading today's article. My landscape, C# and weightlifting articles are more general information that is equally important and relevant today or next year.

Alexa Yesterday Ranking below 100,000 Many Days in January

My Alexa traffic is interesting. It has improved. I use Entrecard in that respect. When you are advertising or accepting advertising, then businesses and bloggers will use Alexa to check your real traffic. Well, as real traffic measured by Alexa. I think you can have 2 sites that get the same traffic and one will have an Alexa score of 50,000 and the other can have an Alexa score of 325,000. If you don't accept advertising your Alexa score won't be very good. Because advertisers are the ones most likely to have the Alexa toolbar on their web site.

But, enough with the ranting. I will drop my Entrecard on the Make Money Online and Marketing category, because I assume that they are more likely to run the Alexa toolbar. I don't know if that is a valid assumption or not. But, my numbers for Alexa are improving. I also have been accepting advertising through Project Wonderful and those advertisers are also running the Alexa toolbar.

The image below is a snapshot of the Alexa detail page on February 1st, 2008. You can see my yesterday score is 75,976. Any time that number goes below 100,000 I am a very happy camper. When the weekly average also dips below 100,000 that is excellent. But, the real number that means something to advertisers is the 3 month average. I will consider my hard work a success when that number dips below the hundred thousand mark and stays there.

These are my January 2008 Alexa Measurements.
The Alexa one month graph looks very promising for the You Can Learn Series website. I think if that graph line stays above the 0.002 line then I make my goal of my monthly average below the 100,000 mark.

These are my January 2008 Alexa Measurements.
So, there it is. I have done some things right. All my numbers are moving in the right direction. They aren't moving as fast as I want them too, but the year is still young. I expect to continue to follow my plan, see the article on Ten Things to Make Your Blog Successful in 2008 to see what I am doing this year to drive traffic to my web site.

How Were Your Numbers in January?

I hope your numbers for the month are also improving. If you are looking for tips on improving your traffic be sure and read, Eight Blog Traffic Generators I can't Live Without. As always you don't want to dwell too much on the past. You need to live today and prepare for tomorrow. I am wishing you all an excellent February. Please take a moment and comment on how your January numbers are looking. I always visit the websites of my commenters.

Stumble It!
I Ran Out Of Blog Ideas What Should I Write About - Blog Article Idea Starters - Do you ever reach that point where you don't know what to blog about next? As long as it isn't fatal, meaning you are so sick of blogging you never want to see your blog ever again, then these tips may prove useful for you.

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