A Secret To Blogging Success You Don't Want to Hear

Part of the Kenno's Blog series.
By Ken Brown
Editor, You Can Learn Series
Updated:
February 18, 2008
11 Stumble A Secret To Blogging Success You Dont Want to Hear ArticleStumble It!


How Long is It Going to Take You to Strike It Rich in Blogging?

That is a good question right? All these successful bloggers you are trying to imitate did not become full time successes overnight. It took some time. I read a blog known as Coding Horror, fairly regularly. It is mostly a tech blog where the author does a lot of research for each article.

One of the articles I read recently was actually written back in October 2007. I don't remember how I found this article but I am glad I did. The title of the article is How to Achieve Ultimate Blog Success in One Easy Step I gotta tell you, that title got my attention. Especially since it was written by Jeff Atwood.

Here is a short quote from the article:


"When people ask me for advice on blogging, I always respond with yet another form of the same advice: pick a schedule you can live with, and stick to it. Until you do that, none of the other advice I could give you will matter. I don't care if you suck at writing. I don't care if nobody reads your blog. I don't care if you have nothing interesting to say. If you can demonstrate a willingness to write, and a desire to keep continually improving your writing, you will eventually be successful."


Wow, is that wisdom or what? Let me paraphrase. Start writing. You can write anything. You start out bad, but if you keep writing you will get better. If you do get better you have a great chance to be successful. Anything you do often and enjoy you will improve at. So, the act of doing something daily will help you to strike it rich in blogging.

Success Takes Time

It doesn't get any more straightforward than that. Great, you say. You enjoy writing. You are getting better at it. How long before you become successful? Two weeks or two months you ask? Ha Ha Ha. Jeff from Coding Horror say's,


"But success takes time -- a lot of time. I'd say a year at minimum."


Ouch, this is a comment from someone who is successful already. Can you keep going for a year at this? What if it takes two years? That first month was awful, you mean I have to keep doing this for two years? Yes. That is why there are so few people at the top. Because success takes hard work. It takes consistency. It takes persistence and self discipline. Just like any other job, blogging success comes to those who do the work day in and day out.

Jeff Writes Six Articles a Week

How often does Jeff write his blog? He made a promise to himself that he would write 6 articles a week. Now, if you have ever read any of his posts, you can see that he isn't telling people what he had for breakfast or what restaurant he went to last night. Jeff researches his articles. He gets comments and opinions from others. He stays connected to the tech community. How successful is his blog. He say's he gets 100,000 readers everyday.

He originally started his blog in 2004, so he has been at it for a while. But, don't get discouraged if today you only have 5 readers. Building a strong following takes time, effort, patience and the desire to perfect your skill and to make every article a great article.

I don't know who the movers and shakers in this field are today. But, I know they are where they are because of effort put forth 6 months, 1 year or even 3 years ago. Don't judge your current level of success based on the success of others. Even if they show you their first check at $10,000 after one month's work. Not all businesses achieve success that quickly.

Three Months Without Any Income

I think back to when I first started reading Caroline Middlebrook's blog. She spent 3 months without a single penny coming in as revenue. She didn't have a job as she had left her current job to pursue blogging full time. She wasn't worried because she had utilized money from other sources.

What is Caroline Doing to Strike it Rich in Blogging?

But, during those 3 months she was laying the foundation for what was to come. By the fourth month she became comfortable and began to monetize her blog. I won't lie and say the money came pouring in from that point. I doubt she makes even half of what she made as a full time programmer. But, she has some nice revenue numbers coming in for only being in business for 6 months.

But, let's go back. She spent 3 months with NO income coming into the business. She was doing the things that are needed to lay the foundation. She was getting involved in communities. She was commenting and reading and learning. She was blogging regularly. I don't know if it was everyday but it was regularly. She was making friends in the industry she wanted to be involved with.

Splash Some Cold Water on Your Face

Are you feeling sorry for yourself because you aren't a rock star after 6 weeks of blogging? Have you only written 3 articles in those 6 weeks? Well, it is time to get real. Splash some cold water on your face and look at the facts. Success is possible but it does require effort. If you are working a full time job, raising a family and involved with your local community in some fashion, then it is very difficult. Not impossible. But, it may take you more than 6 months or 1 year or more. Be patient. Be strong. Do the ground work.

I encourage you to be patient. Be persistent. Be consistent in your writing. If you aren't sure what to do, then read my checklist, Blog Success Daily Routine Checklist. It will give you a little direction and a game plan to work off of. It could start you on the road to striking it rich in blogging. Good luck in all you do.


11 Stumble A Secret To Blogging Success You Dont Want to Hear ArticleStumble It!
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By Kenno 2/3/2008

Please take a moment and comment on this article. Feedback is always appreciated. Did you know that top commentators each month get links back to their site? Did you like this article?


By Rome 2/19/2008

glad you found the post on my blog useful and thanx for the 100 entrecard credits. Hope to get a drop and drop with you daily. :)


By Kenno 2/19/2008

@Rome - That was great advice you gave on your site. I try to reciprocate drops everyday. Time permitting. Thank you! If you are a Entrecard user then check out Rome's web site. He will save you a ton of time and prevent you from trying to drop your Entrecard on Blogs you have already dropped on!


By Pam Hoffman 2/20/2008

Hey Ken!

I really needed this as I've recently gotten a little discouraged. I've been writing to my blog for almost a YEAR now and I haven't seen one red (or copper) cent!

I THOUGHT I had a pretty decent service going and I get some good feedback.

I have some clicks on AdSense and Kontera and a few Seminar sign ups yet I'm still waiting for ANYTHING to pay out!

Each site seems to have a minimum payout (that's a great gig if you can work it! the advertiser paid you already, you don't pay the blogger until they get to $100 or whatever, very nice) and I have yet to reach ANY of them.

Did I start this too early? Do people read about a Seminar at my site and then sign up for it somewhere else?

Any thoughts? (i know i keep asking - i'm just so darned confused so much of the time!)

Thanks for any input, I'm in earnest to learn this stuff...

Pam Hoffman

http://seminarlist.blogspot.com

p.s. thanks for recommending 'Rome's' site - that is so totally useful!


By Tim 2/20/2008

Hey Ken, great post. I consider myself at the end of month 2 of serious blogging, and I haven't made much either from it, yet.

I totally agree that monetization shouldn't be your focus for quite some time. Specifically when it comes from selling cheap ad space and using any and every monetization widget or service that comes your way.

I think this is a super common downfall of most bloggers, who usually give up real fast.

It's a tough job to solidify yourself in the community, and build a solid reader base. I have a feeling it will be worth it though :)


By Kenno 2/20/2008

@Tim - Did you notice that I have every single widget known to the blogosphere on my web site? :) Over the years I have gone back and forth with the banner ads. Sometimes I have a lot and other times I scale them back. Usually in the spring I get optimistic and put a lot of ads and banners on the site at that time. My traffic will historically double and sometimes triples in spring time so it is a fairly safe test.

That is the great thing about success. It isn't very crowded at the top. If you enjoy what you are doing that will be reflected in your writing.

Based on your Entrecard drop rate, I would say you are committed to success and you have the persistence necessary for success. Be smart and I expect to see you as one of the blog leaders! Thanks for stopping!


By Kenno 2/20/2008

@Pam - I just sent you an email on how I can offer some free advice to you. Let me know if you don't get the email. Use the contact us info link on the menu bar.


By Tim 2/20/2008

hahaha i hadn't actually noticed, because i run an adblocker, so quite a few are blocked out sorry :p

now that i can see everything, i don't think you are overdoing it. i've seen much, much worse out there, even with my adblocker on :)

i think the better the content and the more active you are, the less people will mind if you monetize. for example, you've got great content here, and that remains the main focus.

thanks for the kind words too :) keep up the great work!


By Philippine travel 2/26/2008

Thank you for your very insightful article. Being persistent is the strong keyword here. Some people want easy money. No, Bill Gates even started working at his house as his home office before he owned a corporate building.


By Kenno 2/27/2008

@Philippine Travel - Thank you for commenting. Persistence is definitely a strong predictor of success. So many of us get buffeted by the winds of despair and give up just when we were on the brink of success. When someone turns you down just turn that "no" into the word "next." and you will be on your way!


By Michael 3/23/2008

Hey Ken, you are so right blogging success will come to those that do the work day in and day out. My blog is very new, only a couple of months old.

Like you said with Caroline Middlebrook's blog you have got to build the foundation first. Great article


By Kenno 3/23/2008

@Michael - thanks for stopping by. Building the foundation takes time. You may build it faster than Caroline did or it may take you longer. We all have different strengths. I read some of your articles, it looks like you have a good start. Good luck!


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Kenno's Blog PageBlog
  Going to the Moon on a Wheel Chair Going to the Moon on a Wheel Chair
  Did you know you could predict your own future? How You Can Predict Your Own Future
  What is the secret to blogging success? A Secret To Blogging Success You Don't Want to Hear
  What is your Entrecard Card dropping strategy? Why Do I drop Entrecards and What is my Strategy?
  The Entrecard forum. Entrecard Forums He Who Can't Be Named and the European Smackdown Tour
  Earn a passive income from an affiliate program. Earn a Passive Income From An Affiliate Program
  A Handy little checklist to help your blog succeed. Blog Success Daily Checklist
  Are you a sheep or a wolf when it comes to blog marketing. Becoming a Wolf after Being Raised by Lambs
  Goal One Million Page Views - Actual January Results. Goal One Million Page Views - Actual January Results
  Eight blog traffic tips for your website. Entrecard Changes Make People Mad
  Eight blog traffic tips for your website. DealDotCom Wonder Widget
  Eight blog traffic tips for your website. Eight Blog Traffic Generators I Can't Live Without
  A fun little article about Ken Kennology
  Four steps to become a top ten blogger Passion, Love, Work, Leadership and Football
  Four steps to become a top ten blogger Becoming a Top 10 Blogger
  How you can be more creative How to Create a Million Dollar Idea
  The Number One Trait that Will Make You Rich The Number One Trait that Will Make You Rich
  Ten Things To Make Your Blog Successful in 2008 Ten Things To Make Your Blog Successful in 2008
  Entrecard Scavenger Hunt Contest. Entrecard Contest For 1000 Credits And Bonus Prize
  A Tale of Two Blogs or How You Can Rock the House With Your Traffic. A Tale of Two Blogs - More Traffic in 2008
  Entrecard Card Droppers Thank You. Entrecard Card Droppers Thank You
  Set your goals for 2008. Seven Steps to Reaching Your 2008 Goals
  Win 10,000 Entrecard Credits from AdToll. Save On Advertising With AdToll
  Learning the fundamentals will take you to success in Internet blogging. Success Is Achieved By Doing The Fundamentals

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